Mr. Frank: Hello, Doll Face.
Lilly Faye: Hi, Frank. What's new with you?
Mr. Frank: I've decided to open a pop-up restaurant. Social media will be key to getting the word out. I've already announced tonight's opening on Dogspace, and I'm taking reservations on Woofer. I know I can count on you to talk it up on your blog.
Lilly Faye: Hold on. What's a pop-up restaurant?
Mr. Frank: It's like a food truck, only temporary, and with more cachet. You create a special menu and serve it for a limited time, usually just for a night or two, using someone else's kitchen. I plan to start with two seatings.
It's a good way to make money, since it's low overhead, without the cost of payroll or rent. I'm hoping my pop-up will help me build my culinary reputation and attract investors.
Lilly Faye: But what about the legalities, the permits, the health inspection?
Mr. Frank: I'm not worried about it, Doll Face. I'm sure you'll figure it out.
Mr. Frank: Which way to your kitchen?
And people wonder why I keep my doors locked!